Friday, 5 December 2014

Representation of Audience - Why go see a Film? Who is our Audience?

Horror is a genre which has many aspects. The aim is to scare your audience and there are a variety of different ways to do this. This means that he audience will want to find out how the creators of the film are going to scare them. This shows that the audience wants to explore the genre.  Another reason why audiences may be interested in horror is because it's a mainstay genre to see with friends. Most modern horror films are short and simple with little plot, this means they're mainly made to scare audiences and, simple stuff like this means that groups of friends can enjoy seeing them with a focus on enjoying themselves rather than concentrating on the film. 

That example is solely for horror, however it's not just the scary parts that attract an audience. There are qualities in horror that most films share to bring in an audience. This blog post is going to focus on all of the different representations that films show to bring in an audience.

The first feature is known as the male gaze. This is where casting directors hire an attractive female character so the audience has 'Eye Candy' so if anyone sees a film trailer and sees an attractive woman, they may see it solely because of the 'eye candy'. Actresses such as Emma Watson and Jessica Alba This is also the same for the opposite sex with the female gaze. A woman may not want to see a big Hollywood action film, however they may tolerate it if attractive men are in it such as Tom Cruise, Zac Efron or Daniel Raddcliffe.

The second feature could be star power. An audience member may resonate with a certain actor/actress and want to see the film because they have faith that he/she will give a great performance. This could also relate to the reviews a film gets. There has been many film where to overall film was considered poor but the saving grace was the actor/actress. A certain star could completely change your opinion on whether or not you go see a film. A modern example of this would be the work of Johnny Depp, he's gained a huge following since Pirates of the Caribbean and is a great example of actors who an change an audience members mind. 

The third feature of a film which may draw the audiences attention is the genre of the film, this can also relate to the time of year. For example during the summer, audiences are most likely going to see big summer movie blockbusters with little plot and a lot of action such as Transformers 4. During October audiences may be more likely to see a horror due to it being Halloween and the same for Christmas. If you know nothing about a film yet know its a genre that you particularity like, or is fitting for the time of year and known what you can expect. This means that the audience isn't completely in doubt with what they're going to watch and if they had to chose between a genre they liked to one they didn't really like, then knowing the conventions of that genre will want to pick the one they like and know what to expect.

Who is the audience for a Film Noir?

Usually films are made today with a goal to bring in a larger audience, this is why it's rare to see films rated higher than 18 as they know that it's mostly teenagers that go to the cinema. However with a Film Noir the audience is supposed to generally be adults, due to when they were originally made. Most teenagers may have not even watched a Film Noir as they have more less been replaced by thriller. The themes in our production are adult, and focus on an adult in a strange situation concerning crime however it's focused in a teen-based area (A Sixth Form College) this is where we have changed the conventions of the genre to fit with a modern audience, however this is the only key concept we have changed.

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